‘Origin Oman’ to Highlight Importance of Product Packaging

Origin Oman, the country’s first workshop on packaging, will underline the vital role that the look of a product plays in selling it, according to organisers of the event.

“In today’s congested business world, packaging has become a critical factor; it can often make or break a product. It is generally accepted that 70-80 per cent of a consumer’s purchasing decision is made at the point of sale,” said Zuhair Al Zadjali, the Public Establishment for Industrial Estates’ Coordinator for Origin Oman. “If the packaging is right, people will buy a product without even trying it because most associate superior packaging with quality.”

Key experts addressing the seminar include Peter Ford, Reader in Design Innovation at Leicester’s De Montfort University. Ford is a major player in his field, having worked on product design and packaging initiatives with companies like Adidas, British Nuclear Fuels, Black & Decker, The Post Office and Lucas Automotive.

He will be joined by Rawan Darwish, Shaun Loftman and Stuart Jeal from Landor Associates — a firm with an international reputation for bringing innovative design solutions.

“Packaging is an important marketing strategy and one that Oman-based manufacturers shouldn’t neglect,” Ford said. “Most consumers judge a product by its packaging before buying. So it’s logical to say attractive packaging is crucial in order to get the first time buyer to choose your product. Without good packaging, who would buy it in order to try it? Your first step to enter the market is crushed if the packaging is ugly.”

Source: www.khaleejtimes.com