One of the biggest challenges to promoting Oman as a holiday destination is encouraging people to visit in the summer, according to a spokeswoman for the country's tourism ministry.
Alison Cryer, UK and Ireland tourism director at the ministry, pointed out that people who are willing to visit Dubai can also visit Oman as the countries have the same climate.
Ms Cryer also said that heading to the country's mountainous region is an option as these areas enjoy cooler temperatures in the summer.
Commenting on the overall appeal of Oman, the tourism ministry spokeswoman said: 'Its 6,000-year history and culture offers over 500 forts, castles and archaeological sites.
'With the tallest mountains in the region, Oman has world-renowned climbing, abseiling into caves and the second-largest underground cavern in the world.'
Oman shares borders with the United Arab Emirates, Saudi Arabia and Yemen in the Middle East and can be reached by catching flights to Muscat, its capital city.
Source: news.opodo.co.uk
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